Following a successful introduction of “Ready, Shave, Shine” for Schick & Skintimate, year 2 called for a new way to help women to rock their legs.
In 2016, without the benefit of a major partnership, & significantly reduced budgets, we needed a different cultural phenomenon to connect with a young target audience. Emojis were the answer, & we brought them to life in human form for the very first time in this offbeat, tongue-in-cheek music video.
This resulted in over 13.5 million YouTube views alone, & an almost cult-like following from our fans (note some verbatims below).
Key contributors: Dominic Al-Samarraie (creative), Angela Buck (production)
