Continuing our story of digital transformation, we leveraged our relationship with the Dine Brands CTO to get an introduction to the IHOP CMO. From there, we were able to apply our learning & successes on the Applebee’s brand to IHOP, which eventually led to MRM//McCann earning overall AOR status.
Our new IHOP website was also a major success. We developed it to be a place for conversation & the heart of the brand's ecosystem – connecting IHOP's vast social footprint. Following the launch of the site in 2012, #IHOP became the #1 ranked term in Twitter GLOBAL Trends 2012 in the entire food category, pushing Starbucks to #2.
Most notably, we set our client partners up for long-term success. Applebee’s & IHOP have continued to evolve & optimize their digital experience on Sitecore to this day.
Key contributors: Benjamin Weisman, Ben Playford, Ellen Buchsbaum (creative), Heather Cuervo (ux), Heather Salkin, Brennan Lindeen (delivery), Wojciech Wieroński, Josiah Williams (technology)
