As global digital client lead for Harley-Davidson, drove ambitious new rider engagement & conversion goals on Adobe Experience Manager (AEM) based H-D.com, & the brands first rider companion mobile app.
Work included pre-sale & product launch activities for H-D’s first-ever electric vehicle, LiveWire.
Sampling of work displayed, includes:
• Simulated customer journey from motorcycle exploratory, to category selection, to bike details, estimating payment, & ultimately, finding a dealer
• Web components across devices, screen sizes, languages
• Rider Companion Mobile App
• LiveWire website content
• LiveWire mixed reality thrill ride for the N. American launch at CES <video>
Key contributors: Andrew Bouchie, Dayna Beiber, Russel Yuan (creative), Adam Phillips (strategy); Rahul Sharma, Ameesh Trikha (technology), Nicole Arnold (delivery)
