We were briefed on a new print campaign for men’s shave gel, Edge. We approached four diverse sets of interests of our target audience, with contextual placement by publication. The unique execution (see “making of” video below) was intended to make the reader take a closer look, & raise awareness & consideration of Edge.
Key contributors: Billy Faraut (creative); production co: Luminous Creative Imaging + photographer Jaap Vliegenthart
