Amid the trend of personal care & grooming products geared specifically to men, Banana Boat introduced a category first men’s sunscreen. For our launch campaign, our characters showed that you can tackle your everyday activities in the sun like a hero — when you’re protected.
Sampling of work displayed, includes:
• :30 tvc/online video “Pool”
• :30 online video “Car,” “Golf,” & “Lawnmower”
• Interactive Game
• Press
Key contributors: Sarah Barclay, Billy Faraut, Garth Horn (creative), Rebecca Wilmer (production); production co: Mary Ann Productions + director(s) D.A.D.D.Y; HAUS (digital)
