As digital AOR for several Pfizer Consumer Healthcare (PCH) brands, led the strategic development, sell-in & launch of Advil social media, under the campaign #ReliefInAction.
Later, in 2013, new product Fast Acting Advil became the official pain reliever of the NHL. With a focus on muscle relief/recovery, we highlighted NHL goalies who must be able & willing to put their bodies through punishment for the team, night after night.
